With over 30 years of experience in leading strategic marketing and communications projects across multiple sectors and geographies, I am a seasoned professional with a passion for creating and delivering impactful brand stories and customer experiences. I implement global brand, marketing, and communications strategy and service offering portfolio in alignment with the corporate vision and objectives. I leverage my skills in creative direction, digital innovation, CRM, media planning, and budget management to develop and execute integrated campaigns and initiatives that enhance the brand awareness, reputation, and engagement among internal and external stakeholders. I also collaborate effectively with cross-functional teams and external partners, both locally and internationally, to ensure consistency and alignment on brand assets and initiatives. Additionally, at AXA XL, I am an active member of various internal committees and external networks that promote diversity, equity, inclusion, charity, and sustainability within and beyond the organization.